In South Africa, more and more small business owners and content creators are gaining followers, leads, and even clients through short-form platforms like TikTok, YouTube Shorts, and Instagram Reels.
But creating videos alone isn't enough — have you thought about integrating the tools you actually use to run your business into your content?
✅ Step 1: Show the Tools You Use to Run Your Business
In South African creator culture, transparency = credibility. Viewers love to see the behind-the-scenes tools that keep your business running.
Use content to show how you work with:
✅ Sage for Accounts for tracking income & expenses
✅ Sage for Accounts and Sage One Banking for automated reconciliations
✅ Sage One Bank Payments for South African Businesses to securely pay suppliers or employees
✅ Your personal experience with the Pastel Free Trial (perfect for beginners or solo entrepreneurs)
📌 Pro Tip: Use hooks like “Business owner in SA? Watch this 💼” or “How I get paid FAST in South Africa 🇿🇦” to improve reach and relevance on TikTok & Reels.
✅ Step 2: Use Before/After or Comparison Content to Build Trust
South African audiences resonate with real-life transformations and “before/after” stories.
🎬 Content Ideas:
“Before using Sage for Accounts vs After 💸”
“I used to manually pay staff… now I use Sage One Bank Payments ✅”
“Why I switched to Sage One for my South African Business”
📹 Suggested video structure:
Hook: “Still doing invoices in Excel? Not me.”
Showcase: Quick screencast or phone cam demo of how Sage handles invoicing, payments, and reports
Call to action: “This is how I run my business and grow my following 👇” with link or free resource
✅ Step 3: Use SEO-Ready Phrases to Boost Discoverability
To maximize visibility, integrate these key phrases naturally into captions, voiceovers, and descriptions:
Sage for Accounts
Sage for Accounts and Bank Payments
Sage One Bank Payments for South African Businesses
Pastel Free Trial
Sage for Accounts and Sage One Banking
📌 Sample copy:
“As a small business owner in South Africa, I use Sage for Accounts and Sage One Bank Payments to streamline finances and save hours every week. Since making the switch, I’ve closed more clients and gained 300+ new followers via TikTok. Start with the Pastel Free Trial and share your journey!”
🎯 Summary: Grow Your Following & Business — At the Same Time
| Content Angle | Sage Tool or Keyword Focused | Growth Tactic |
| ------------------ | ----------------------------------- | ---------------------------------- |
| Business Tutorials | Sage for Accounts / Bank Payments | Value-based content = high trust |
| Honest Comparisons | Pastel Free Trial vs spreadsheets | Relatable content = shareable |
| Payment Education | Sage One Bank Payments SA | Educational content = saveable |
| Business Diaries | Sage + South African Business Tools | Local relevance = better retention |
Leverage tools for South African businesses like Sage for Accounts and Sage One Bank Payments, combined with local growth strategies, to build trust, engage followers, and convert views into paying customers.