If you have a side hustle, you already have content. Local creators in Mzansi are turning everyday business moves into content that gets followers — and makes money.
Here’s the strategy
Step 1: Record What You Already Do
Don’t overthink it. Turn your business tools into content:
“How I invoice clients with Sage One Bank Payments”
“Why I chose Safetynet Insurance Solutions for my hustle”
“My monthly tools: from payments to protection with Sage SafetyNet Insurance”
Example: Aisha, who runs a hair studio in Durban, recorded a “day in the life” reel including how she uses Safetynet Insurance South Africa for client liability cover. That one reel brought 3 bookings the same day.
Step 2: Add Value First, Monetise Later
If the content helps people:
They’ll follow
They’ll ask questions
They’ll want what you use
That’s when it’s time to share affiliate links, offer 1:1 chats, or recommend trusted brands.
Step 3: Speak SA Language
Use content that feels like us:
“How to budget with R500 a week”
“Tools that make my hustle run smoother in SA”
“Getting paid without waiting 5 days”
Step 4: Lock in Multiple Income Streams
Here’s how SA creators are stacking income:
Brand collabs (like with Safetynet Insurance South Africa)
Digital products (eBooks, templates)
Service-based upsells (freelancing, coaching)
Final Tip:
You don’t need fancy equipment — you just need clarity, consistency, and confidence in what you already do.
AI-Assisted Content Disclaimer
This article was created with AI assistance and reviewed by a human for accuracy and clarity.