In South Africa, a vibrant and multicultural land, TikTok is gradually becoming a popular stage for people to show themselves and pursue their dreams. Many South African creators with creativity and passion,. Today, let us explore how South African local creator Wian van den Berg used the TikTok platform and data-driven marketing strategies to achieve a gorgeous transformation from ordinary to extraordinary.
Initial difficulties: Finding direction in confusion
Wian van den Berg was originally just an ordinary young man who loved traveling and was eager to share the beauty of South Africa. He used his spare time to travel around and recorded the magnificent natural scenery of South Africa with his camera, such as Table Mountain in Cape Town, the wildlife in Kruger National Park, and the vibrant city street scenes, such as the bustling commercial district in Johannesburg. He was looking forward to sharing these wonderful moments on TikTok and gaining everyone's love. However, reality gave him a heavy blow. The early videos he released were almost ignored, the number of views was pitiful, and the growth of fans was as slow as a snail. The videos he carefully edited took a lot of time and effort, but they seemed to be drowned in the vast amount of content on TikTok, without causing any splashes, which made him feel extremely confused and frustrated.
Turning point: enlightenment brought by data
Just when Wian was about to give up, he accidentally came into contact with TikTok's data analysis function, which became a turning point in his life. By studying the data, he found that the videos posted from 10 am to 12 pm on weekends had significantly higher views than other time periods. It turned out that this time period was the prime time for many South African families to finish their weekend breakfast, start leisure and entertainment, and browse TikTok. At the same time, he also noticed that videos with tags such as #SouthAfricanNature (South African Nature) and #ExploreSA (Explore South Africa) can attract more attention from local and global users who are interested in South Africa. These data are like a beacon in the dark, illuminating the way forward for him.
Content strategy adjustment: precise attack
Based on these data insights, Wian quickly adjusted his content creation and publishing strategy. He began to focus on producing a series of travel videos, introducing in-depth the unique tourist attractions in various parts of South Africa, not only showing the beautiful scenery, but also sharing the local cultural background, special food and little-known historical stories. At the same time, he strictly released videos during prime time on weekend mornings, and cleverly used popular topic tags to expand the dissemination of videos.
In addition, Wian also found that users were very interested in behind-the-scenes footage. So he began to regularly post some interesting clips during the filming process, such as episodes encountered when filming animals in the wild, or the difficulties and overcoming processes encountered when climbing Table Mountain. These real and down-to-earth contents greatly narrowed the distance between him and his fans.
Initial results: Growth of fans and influence
These data-based precision strategies soon received significant results. Wian's number of fans began to grow steadily, from the initial hundreds to tens of thousands in just a few months. The number of his video views also increased significantly, with many videos exceeding 100,000 views, and even a video introducing South Africa's Garden Route received more than 500,000 views and thousands of comments. Fans left messages in the comment area, expressing their yearning for the beautiful scenery of South Africa, and many people asked for specific travel strategies. Some local tourism agencies also began to pay attention to him and took the initiative to contact him to cooperate in promoting tourism projects.
Scale expansion: cooperation and expansion
As the fan base continues to grow, Wian has more cooperation opportunities. He has reached cooperation with many well-known travel companies in South Africa, shooting promotional videos for them and recommending special travel routes. Through these cooperations, he not only obtained income that was previously difficult to achieve, but also further enhanced his influence in the field of South African tourism.
At the same time, Wian also used TikTok's live broadcast function to conduct online travel lectures and share his travel experience and shooting skills. His live broadcast attracted a large number of fans to participate, and the interaction was enthusiastic, which further enhanced the stickiness and loyalty of fans. He also cooperated with other South African Internet celebrities to recommend each other, jointly produce videos, and expand each other's fan base. For example, he cooperated with a food blogger to shoot a series of "food and beautiful scenery" videos, which were released on two accounts and achieved good results.
Today:
Wian van den Berg has more than 1.5 million followers on TikTok and has become an important messenger for the dissemination of South African tourism culture. His success fully proves that on the TikTok platform in South Africa, as long as you are good at using data to understand user needs, formulate precise content strategies, and continue to work hard and innovate, every creator with a dream can realize his or her dream of becoming an Internet celebrity and create his or her own glory. Just like Tracie.Love, he uses his own experience to tell us that data-driven strategy is the key to opening the door to TikTok's success. For South African creators, bravely embrace data, continue to explore and try, and the future road to Internet celebrity will be full of infinite possibilities.