TikTok data marketing secrets: make your account easily popular in the United States

Find the "golden positioning"

1. Clearly define your small goal of making money​

Do you want to become an internet celebrity that advertisers are fighting for and make money by accepting advertisements? Or do you want to be a small sales expert and get a share by recommending products? Or do you want to directly promote your own products or services? Different profit goals will guide you to different account positioning directions. For example, if you love fashion and want to make money by recommending fashion items, then your account can be positioned as a fashion seeding account. ​

2. In-depth understanding of American users​

TikTok’s built-in data analysis tools are a treasure trove that can help you understand the preferences of American users. In terms of age groups, Generation Z and millennials are the main force of TikTok. They are keen on trendy culture, music and dance, and entertainment gossip; while users over 30 years old may pay more attention to health and wellness, investment and financial management, and family life. In addition to TikTok’s tools, you can also use Google Trends to see what is popular in the United States recently. If you suddenly find that the search volume for "home fitness" has soared, it’s right to create fitness content!

Create an "exclusive business card" for your account

1. Optimize basic account information

The account name should be concise, easy to remember, and clear. For example, "Fitness_Fanatic" is very intuitive. Don't waste the introduction part. Use a few sentences to tell everyone what value you can bring, and add some playful introductions, such as "Follow me, unlock super cool fitness skills together, and the next fitness expert will be you!" 2. Unified visual style From avatars to video screens, maintaining a consistent visual style can help users remember you quickly. For example, food bloggers can use warm-toned filters, unified tableware and plating styles, and every time users see your video, they can tell it's you just by looking at the screen. Just like Chipotle (a Mexican burrito chain) on TikTok, the unified brand color and iconic food pictures are impressive

Create popular content "powered by data"

1. Keep up with hot topics and challenges

TikTok's hot topics and challenges are the secret to traffic. Check the "Discover" page more often, and take action when you see hot topics related to your account. For example, when the topic of "#NBA Playoffs" is hot, basketball equipment accounts can shoot a video to show the same sneakers as the stars, and maybe they can get some popularity.

2. Listen to the voice of users

Users' comments, likes, and shares are all valuable data. Take a close look at the comment area. If many people ask for a product link, then this is a business opportunity! Adjust the content based on user feedback. Create what users want, and it will be hard not to be popular.

3. A/B test to find the best solution

Don't make content based on your feelings, use A/B testing to verify. For example, if you make a beauty video, one title is "Super popular summer makeup tutorial" and the other is "Makeup secrets that make you beautiful all summer", see which one has a higher click-through rate after publishing, and follow this routine in the future.

Master the best time and frequency of posting

1. Choose the right posting time​

Although 7pm to 10pm and weekend afternoons are the peak time for active users in the United States, different types of accounts have different "golden posting times". Workplace accounts post during the morning commute to capture office workers; food accounts post during dinner time to more easily arouse users' appetite. Observe the data and find the posting time that suits you best. ​

2. Maintain stable updates​

Publish content regularly to make users look forward to you, but don't reduce the quality for the sake of updates. Start with 3-4 posts per week, and then slowly increase the frequency of posting when the account is stable. Just like The Washington Post on TikTok, it insists on posting interesting news short videos every day, attracting a large number of fans.

Targeted advertising "big tricks"

1. Make good use of the TikTok advertising platform

TikTok Ads is extremely powerful and can accurately target target users. You can place ads by age, gender, hobbies, and geographic location. For example, if you sell California specialty wines, place ads to users who live in California and like wine tasting and food.

2. Choose the right advertising format and optimize it

Information flow ads, splash screen ads, challenge ads, different advertising formats have different effects. Information flow ads are suitable for detailed product introductions, and splash screen ads can quickly increase brand awareness. After the launch, based on data such as click-through rate and conversion rate, continuously optimize the advertising copy and images to make the advertising effect better and better.

🌟🌟🌟Be yourself

Realize your dream of making money freely! Act now, the next TikTok super influencer may be you! If you want to stand out in this highly competitive social platform and become a highly watched influencer, this set of systematic marketing methods is essential. The next step is to build your own path to becoming an influencer.