Current status of the Canadian TikTok market
There are more than 10 million TikTok users in Canada, mainly in the 18-34 age group. Popular content areas include:
Life skills (#CanadianLifeHacks)
Local food (#CanadianFood)
Outdoor adventure (#ExploreCanada)
Funny skits (#CanadianHumor)
Case: Toronto blogger @CanadianCouple gained 500,000 followers in 3 months through a series of videos on "Canadian vs. American cultural differences" and received cooperation from local brands.
Five core strategies for increasing TikTok followers in Canada
1. Precise positioning: choose high-potential tracks
Low-competition areas: local Canadian knowledge (such as "Canadian laws you don't know")
High-revenue areas: study abroad and immigration consulting, local store exploration, outdoor equipment evaluation
Data support: The average CPM (revenue per thousand impressions) of Canadian "study abroad consulting" accounts is 3 times higher than that of ordinary accounts.
2. Content optimization: grasp Canadian user preferences
The first 3 seconds hook: such as "5 must-have artifacts for Canadian winter"
Localized elements: add cultural symbols such as Tim Hortons and ice hockey
Best publishing time: 7-10 pm Eastern Time (interaction rate increased by 40%)
Case: Vancouver account @VanFoodie used the "What can you eat in Chinatown for 10 dollars" series to increase followers by 120,000 in a single month.
3. Tag strategy: Mix three types of tags
High-traffic tag: #CanadaCheck
Precise tag: #TorontoFoodie
Trend tag: #ExploreCanada
4. Enhance interaction: Leverage "regional resonance"
Ask in the video: "Which province are you in? See you in the comments!"
Reply to the first 50 comments (algorithm weighted)
5. Co-production and challenge: Take advantage of local hot spots
Participate in the #CanadianWinter challenge
Co-production with local small and medium-sized Internet celebrities (10,000-100,000 followers)
3 major ways to monetize TikTok in Canada
1. Cooperation with local merchants
Price reference:
10,000 followers: 300/post
100,000 followers: 5,000/post
Popular industries: catering, real estate, study abroad and immigration
2. TikTok Creator Fund
Canada is a high-priced region, with about 50 per million views
3. E-commerce sales
Suitable products: Canadian specialty products (maple syrup, ice wine)
Best platform: TikTok Shop (Canada station opened in 2024)
Case: Montreal blogger @QuebecStyle earned $8,000 in commissions per month by selling Canada Goose imitations (compliant).
Avoid pitfalls
Avoid politically sensitive topics (such as the issue of Quebec independence)
Music copyright issues: Prioritize using TikTok's Canadian music library
Advertising disclosure: Must be marked with #Ad (otherwise face fines)