Think you need to go viral to earn online? Not anymore. In South Africa, creators with small, trusted audiences are earning more than ever — quietly, consistently, and authentically.

Here’s what they’re doing differently

Step 1: Share What You Actually Use

People trust creators who show tools they actually use. If you run a hustle, show:

How you manage your invoices with Sage One Bank Payments

Why you chose Safetynet Insurance South Africa over other providers

How you reduce admin with tools like Sage SafetyNet Insurance

Example: Lerato, who runs a mobile nails business in Pretoria, made a quick “Tools I use to run my business” video. It hit 20k views in a week — and she got 11 new clients through DMs.

Step 2: Mix Value + Soft Promotion

People love tips — and if you sneak in a useful service? Even better.

Share a cost-saving trick and mention how Safetynet Insurance Solutions helped

Post a reel showing your payment process, featuring Sage One

Recommend apps without sounding like an ad

The more real you keep it, the more trust you gain — and trust = conversions.

Step 3: Create Local-Specific Content

Mzansi content works best when it feels local:

Use slang or isiZulu/Afrikaans phrases

Mention real-life pain points (load shedding, petrol hikes, bank delays)

Ask questions that spark conversation: “Which local tool helps you save money?”

Step 4: Convert via DMs or Lead Magnets

Once people ask questions, don’t send them away — bring them in:

Offer a free checklist (“Top 5 money tools I use weekly”)

Build a WhatsApp group for followers asking about insurance or finance tools

Collaborate with brands like Safetynet Insurance South Africa and get paid per lead or sign-up

Example: Musa, a tech TikToker from Durban, created a free “Side Hustle Toolkit” PDF — and added Safetynet links inside. That PDF now earns him affiliate income on autopilot.

Final Tip:

You don’t need to be loud. You just need to be useful. Mzansi creators are building side incomes by being helpful, showing local tools, and creating connection.

By

AI-Assisted Content Disclaimer

This article was created with AI assistance and reviewed by a human for accuracy and clarity.