Sometimes, Clicking on a Word Might Be the Beginning of Change

The starting point is confusion, not the goal

He had just graduated from university and rented a small flat in the southern suburbs of Johannesburg. Most of his days were spent online, aimlessly scrolling. He’d thought about making money or gaining followers, but it always felt out of reach. Creators online seemed to live in another world. Then one day, he stumbled upon a video. He couldn't remember the content, but one comment stuck: “Check out Sage One Bank Payments for Businesses. Stop wasting time on entertainment.”

Just click and a new window will open

He clicked on the phrase. It led to a page about a banking system for local businesses. At first, he just skimmed it, but soon found it interesting. The article introduced a platform called Sage One Banking that helped merchants manage payments and analyze finances. He wasn’t a business owner, but thought: maybe this could become educational content? Few young South Africans talked about this stuff — maybe that was an opportunity.

First video, first like

Using his phone, he recorded his first video. The title was, “Young South Africans Should Know These Tools.” There was no editing, no voiceover — just him explaining what he read. He didn’t expect much, but got over a dozen likes. One comment asked, “Is Sage One Bank Payments SA suitable for individuals?” That night, for the first time, he seriously considered: maybe growing followers wasn’t that hard — as long as the content helped someone.

From content to traffic, logic begins to emerge

He started studying how videos were structured. One video he watched mentioned “Video Marketing” strategies — like starting with a question or breaking content into parts. So he wrote simple scripts, added basic titles, and explained Sage One’s different features and security tools. With each upload, views steadily increased. He realized he had shifted — from consuming short videos to understanding them.

Behind the increase in followers is actually understanding people’s hearts

One time, he made a video about common payment mistakes, using Sage One Bank Payments for Businesses as an example. It unexpectedly brought a few direct messages. One follower wrote, “Thanks for this — I might’ve lost my side hustle without it.” That’s when he understood: people don’t follow you because you’re popular — they follow because you’re useful. Later, he came across another phrase: “Customer Loyalty Digital Marketing.” At that moment, he realized — this wasn’t just about traffic. It was about connection.

Understanding the Importance of Financial Literacy

In today's digital age, financial literacy is more crucial than ever, especially for young adults. Many enter the workforce without a solid understanding of financial management, which can lead to poor decision-making and financial strain. By exploring platforms like Sage One Bank Payments, users can gain valuable insights into budgeting, managing expenses, and optimizing their income. This newfound knowledge empowers individuals to take control of their finances, paving the way for a more secure future. As he delved deeper into these topics, he realized that educating others was not just beneficial for them but also for his growth as a content creator.

Leveraging Social Media for Business Education

Social media has transformed how we access information and learn about various subjects. For aspiring creators, platforms like Instagram, TikTok, and YouTube serve as powerful tools for disseminating knowledge. By focusing on business-related content, he saw an opportunity to fill the gap in financial education among his peers. He began to create short, engaging videos that broke down complex financial concepts into digestible pieces. This approach not only attracted viewers but also inspired discussions around topics that often felt intimidating. The more he shared, the more he connected with an audience eager to learn and engage.

Creating a Community of Support and Learning

As his follower count grew, so did the sense of community around his content. People began to share their own experiences related to financial struggles and successes, fostering an environment of mutual support and learning. He encouraged discussions in the comments and initiated Q&A sessions, allowing followers to ask questions about financial tools and strategies. This interaction not only enriched his content but also made his audience feel valued and heard. The community began to thrive as members shared tips, resources, and personal stories, reinforcing the idea that collective growth is more powerful than individual efforts.

Exploring Additional Tools and Resources

With a focus on providing value, he explored various financial tools and resources beyond Sage One. He discovered budgeting apps, investment platforms, and educational websites that could further enhance his followers' financial literacy. By reviewing these tools and demonstrating their use in his videos, he could offer practical advice that his audience could implement in their daily lives. Each new video became a stepping stone for viewers to take charge of their financial journeys. This ongoing exploration not only kept his content fresh but also positioned him as a credible source of information in the realm of business education.

The Journey Towards Sustainable Growth

As he continued his content creation journey, he recognized the importance of sustainable growth both for himself and his audience. This concept extended beyond mere follower counts to encompass meaningful engagement and real impacts on people's lives. He began to set goals not just for numbers, but for the quality of education he provided. By focusing on the long-term benefits of financial literacy and emphasizing ethical practices in business, he aimed to cultivate a generation of informed individuals who would make wise financial choices. This shift in perspective marked a pivotal moment in his journey, reinforcing the idea that true success lies in empowering others.