Sometimes, Clicking on a Word Might Be the Beginning of Change

The starting point is confusion, not the goal

He had just graduated from university and rented a small flat in the southern suburbs of Johannesburg. Most of his days were spent online, aimlessly scrolling. He’d thought about making money or gaining followers, but it always felt out of reach. Creators online seemed to live in another world. Then one day, he stumbled upon a video. He couldn't remember the content, but one comment stuck: “Check out Sage One Bank Payments for Businesses. Stop wasting time on entertainment.”

Just click and a new window will open

He clicked on the phrase. It led to a page about a banking system for local businesses. At first, he just skimmed it, but soon found it interesting. The article introduced a platform called Sage One Banking that helped merchants manage payments and analyze finances. He wasn’t a business owner, but thought: maybe this could become educational content? Few young South Africans talked about this stuff — maybe that was an opportunity.

First video, first like

Using his phone, he recorded his first video. The title was, “Young South Africans Should Know These Tools.” There was no editing, no voiceover — just him explaining what he read. He didn’t expect much, but got over a dozen likes. One comment asked, “Is Sage One Bank Payments SA suitable for individuals?” That night, for the first time, he seriously considered: maybe growing followers wasn’t that hard — as long as the content helped someone.

From content to traffic, logic begins to emerge

He started studying how videos were structured. One video he watched mentioned “Video Marketing” strategies — like starting with a question or breaking content into parts. So he wrote simple scripts, added basic titles, and explained Sage One’s different features and security tools. With each upload, views steadily increased. He realized he had shifted — from consuming short videos to understanding them.

Behind the increase in followers is actually understanding people’s hearts

One time, he made a video about common payment mistakes, using Sage One Bank Payments for Businesses as an example. It unexpectedly brought a few direct messages. One follower wrote, “Thanks for this — I might’ve lost my side hustle without it.” That’s when he understood: people don’t follow you because you’re popular — they follow because you’re useful. Later, he came across another phrase: “Customer Loyalty Digital Marketing.” At that moment, he realized — this wasn’t just about traffic. It was about connection.