She Just Wanted to Share Her Life—Then Her Followers Took Off

She Wasn’t an Influencer—And Never Tried to Be

Lebo is a regular girl in Joburg. Works at a stationery shop by day, scrolls TikTok by night. She’s got no big dreams of becoming famous—just posts some clips of her cooking and her cat. Barely any likes.

Once, she joked to her friend:

“My follower count is about the same as my bank balance.”

Even she had to laugh at that one.

Then She Stumbled Onto Something Different

One day, she came across a video that said:

“How to grow without editing skills.”

She clicked. One minute of super simple advice:

“Forget gear—understand what content works.”

The creator also mentioned something called “digital marketing.”

She had no idea what that was, so she started Googling during breaks.

She even followed a few online advertising folks to watch how they structure their posts.

She Tried Once—Then Didn’t Stop

Lebo didn’t buy a camera. She didn’t quit her job.

She just followed that video’s structure: filmed a vlog on her way to work, asked a question in the first 3 seconds, added a little contrast in the middle, and closed with a relatable line.

The video got 2,000 followers in 3 days. She laughed,

“I’m not doing marketing—I’m just living my life. But maybe now I get what digital marketing services really mean.”

She’s Not Famous—But She’s Clear-Headed

She’s not taking sponsorships or chasing trends. Still works her 9-to-5.

“But now when I come home,” she says,

“I don’t just collapse—I create.”

She added:

“I used to think followers came from luck. Now I think they come from knowing what you’re saying.”

In the End, It All Started With One Click

She’s never taken a marketing degree, never talked to any marketing agency near me.

“Everything I learned,” she says,

“started with that one TikTok video.”

Her account’s still growing. Slowly, steadily.

“I’m not trying to be seen anymore,” she says.

“I just know I’m worth being seen.”

Maybe you’ve scrolled past similar videos.

You don’t have to become an influencer—but maybe your life is worth sharing too.