🧭 Personal IP creation roadmap｜From scratch to become an influential self-media expert

🪞 Phase 1: Clarify your positioning & find your value anchor

1. Determine who you are

What are the areas you are best at/love the most? (e.g., emotions, beauty, workplace, law, health, mother and baby…)

2. What kind of person do you want to be in other people’s minds?

Create a unique personality

3 keywords to summarize you (e.g., “venomous tongue + sharp + love-brained consultant”)

Keep your style consistent so people remember you

3. Select your target audience

Who does your content serve? (Students/Moms/Rookies/Freelancers)

🎥 Phase 2: Content structure design & multi-platform layout

🎯Keywords: content structure, emotional value, platform optimization

1. Content model (three classic types)

Practical type (problem solving)

Emotional type (storytelling/resonance)

Personality type (lifestyle/daily fragments)

2. Example of content framework template

"Teach you xx in 3 minutes"

"From xx to xx, I did these three things right"

"90% of people don't know the xxx secret..."

3. Multi-platform synchronous operation (account matrix)

Main battle platform: Douyin, Xiaohongshu, video account, Bilibili

Content reuse: the same content is edited in multiple forms + platform re-release

Search platform enhancement: Zhihu, Toutiao, public account to do "long tail traffic"

💡 The third stage: traffic amplification and interaction acceleration

🎯Keywords: algorithm utilization, hot spot flow, fan stickiness

1. Seize the platform bonus mechanism

Hook in the first 3 seconds, fast rhythm, strong sense of picture

Hot spot linkage + clever use of keywords/topic tags

2. Create "user participation"

Initiate topic challenges

Interactive comment area to increase recommendation weight

Live broadcast with rhythm/closer relationship

4. Build community/private domain

Guide attention to WeChat, community, public account

Create your own "fan circle"