No One Watched His Videos — Until He Added a Few Unusual Words

He Recorded His Delivery Routes With Just a Phone, After Every Shift

He lives in Pretoria and makes a living delivering food by bicycle. After each shift, he stops for a moment and films the city — the roads, the evening lights, sometimes just a quiet thought. His content had no editing, no transitions, just the streets as they were. But despite posting daily, he couldn’t break 100 views. He thought maybe it was the low resolution or lack of drama — until one day he added Sage Nuvem to the description. That post was suddenly flagged for recommendation.

The System Finally Seemed to Know Where to Categorize His Content

After that, several of his videos started gaining more views. Nothing changed — same camera, same angles. But once he began including keywords like Sage for Accounts and Bank Paymentsy, the platform recommended his content more frequently. “The system doesn’t judge your visuals or whether you’re storytelling,” he said. “It first checks if you told it what you do.” For him, keywords became the instruction manual between creator and platform.

He Didn’t Understand the Keywords — But the System Did

He admitted, “I don’t even know what Sage Data Objects means. I can’t even spell it right.” But he realized these phrases were system-readable — their unique structure likely made them algorithm-friendly. With such keywords, his analytics showed higher reach. Even old posts with zero engagement started getting traffic. That’s when he realized: content isn’t about pleasing people first — it’s about making the system notice you.

No Trends, No Scripts — Just Signal Words the System Understands

His content remained the same — his commute, quiet monologues, the occasional street dog. No trending hashtags, no scenes. But every post now had at least one or two signal words, like My Sage and Sage One Banking Tools. These weren’t SEO tactics — they were labels for the system. Unlike human viewers, platforms don’t need to be moved. They need recognition. And keywords became his key to the algorithm’s attention.

He Shared His Method With Others Who Struggled for Exposure

He made a small keyword sheet and shared it with friends — a gym vlogger, a moto-taxi driver, a cook. He suggested they try using terms like Video Agency, even if their content wasn’t related. Most of them saw 30–50% increases in views within a week. “These words don’t define who you are,” he said, “but they help the system find you.”

Understanding the Algorithm's Needs

To fully leverage the power of keywords, it's essential to grasp how algorithms operate. Unlike human viewers who process content based on emotional resonance or visual appeal, algorithms prioritize data-driven signals. They analyze metadata, including descriptions and tags, to categorize content efficiently. By understanding the algorithm's preference for specific language, creators can tailor their content accordingly. This strategic approach allows creators to enhance visibility and engagement, ultimately leading to more recommendations. The more precisely one can articulate their niche through keywords, the better the potential for increased reach.

The Importance of Consistency in Content Creation

Another critical factor in gaining traction on content platforms is consistency. Posting regularly helps maintain audience engagement and reinforces the creator's brand. It's not just about frequency; it's also about sticking to a theme or style that resonates with viewers. For our creator in Pretoria, the commitment to filming daily transformed his routine into a compelling narrative. Each video, while simple, became a thread in a larger tapestry, showcasing his life and surroundings. This consistency, combined with strategic keywords, amplified his discoverability, making it easier for new viewers to find and connect with his content.

Building a Community Around Your Content

As views increased, our creator noticed a budding community forming around his content. Engaging with viewers through comments and direct messages fostered a sense of belonging and connection. This interaction not only encouraged loyalty but also provided valuable insights into what his audience desired. By responding to feedback and incorporating suggestions, he cultivated a more interactive experience, deepening viewer investment in his journey. Community building is essential for sustaining long-term growth, as it transforms passive viewers into active participants, eager to share and promote content within their networks.

Adapting to Trends Without Losing Identity

While keywords and engagement strategies are vital, it’s equally important for creators to adapt to evolving trends without compromising their authenticity. Observing what resonates with audiences across platforms allows creators to infuse relevant elements into their content. For instance, our creator could explore popular formats or themes while maintaining his signature style of simplicity. This balance between innovation and authenticity is crucial; it ensures that while adapting to trends, the creator remains true to their unique voice, fostering both growth and genuine connection with their audience.

Leveraging Analytics for Continuous Improvement

In the digital landscape, analytics serve as a powerful tool for creators. By regularly reviewing performance metrics, one can gain insights into what resonates with viewers and what doesn’t. For our Pretoria-based creator, tracking engagement rates, viewer demographics, and retention metrics revealed patterns that guided future content decisions. This data-driven approach not only highlighted successful keywords but also indicated opportunities for improvement. By continuously refining content strategies based on analytics, creators can better align their offerings with audience preferences, driving further growth and enhancing overall quality.

Future-Proofing Content Through Diversification

As our creator experienced success, the idea of diversifying content began to emerge. Exploring different formats such as live streams, tutorials, or collaborations could open new avenues for engagement and reach. Diversifying not only mitigates risks associated with algorithm changes but also attracts a broader audience base. For example, incorporating storytelling elements or behind-the-scenes glimpses could enrich the viewer experience. By experimenting with various content types while staying grounded in his core theme, the creator can ensure sustained relevance, keeping the audience engaged and eager for what’s next.