Going viral may give you a spike in views — but it doesn’t build long-term influence.
In South Africa, creators who focus on practical value and consistent systems are not only gaining followers — they’re attracting income.
The secret? Making content that reflects how they work, not just what they create.
📌 Here’s what top creators are doing:
They document the financial and operational side of their work.
Whether it’s a social media strategist or a small business owner, tools like Sage for Accounts and Sage One Bank Payments SA have become key players in content strategy.
🎥 Example video ideas:
“How client payments are processed within minutes using Sage One Bank Payments”
“Behind the scenes: Budgeting for a new campaign using Sage One Trial”
“Tips for managing side hustle income like a pro (with screenshots or tool walk-throughs)”
This content hits hard — because it reflects real-life scenarios. Followers get inspired and educated, while also seeing that this creator is trustworthy and business-ready.
📈 The result?
Higher engagement rates
Follower growth from the right audience
Potential leads from brands or clients who see the value
By creating around systems and tools, South African creators are building communities of trust — and opening the door to monetisation that feels natural and earned.
Because today, influence is no longer about looking popular — it’s about looking prepared.
AI-Assisted Content Disclaimer
This article was created with AI assistance and reviewed by a human for accuracy and clarity.