Mzansi creators are proving you don’t need to be a celebrity to earn online. You just need a niche, a voice, and the right local tools.

Let’s break it down

Step 1: Pick a Problem You Solve

Whether you’re in fashion, finance, or freelancing — focus on:

Saving money on cover (use Safetynet Insurance Solutions)

Getting paid on time (with Sage One Bank Payments)

Managing risk while working solo (thanks to Sage SafetyNet Insurance)

Example: Mlungisi, a carpenter in East Rand, posted a simple tip about insuring his tools with Safetynet Insurance South Africa. Not only did it go viral (27k views), but 4 tool brands contacted him after.

Step 2: Be a Trusted Recommender

Audiences don’t want to be sold to — they want to be helped.

Break down how things work

Give honest pros and cons

Show receipts (real results, savings, etc.)

Step 3: Don’t Chase Trends — Create Trust

In SA, content that performs long-term is:

Useful

Local

Consistent

Think less "dances", more "how I did this and saved time/money".

Step 4: Monetise With Purpose

Once trust is built, creators are monetising through:

Affiliate referrals with Safetynet Insurance South Africa

Paid downloads (toolkits, templates)

Community offers (WhatsApp groups, DMs, events)

Final Thought:

This isn’t about chasing clout — it’s about building trust, tools, and traction. That’s how small creators in SA are growing big results.

By

AI-Assisted Content Disclaimer

This article was created with AI assistance and reviewed by a human for accuracy and clarity.