Just Filming Cooking and Cleaning — How Did She Suddenly Blow Up?

Just Filming Daily Opening Routines

She runs a small eatery in Pretoria, selling coffee, desserts, and home-style lunches. Every morning before opening, she filmed short clips of food prep, wiping tables, adjusting the coffee machine, and posted them to TikTok. No face, no narration, no filters. The content seemed mundane. At first, there were barely any likes or comments. She doubted whether anyone cared for daily routine videos — until she added Sage for Accounts to a caption, and the system flagged her content as “Recommended.”

Same Content — But Recommendations Increased Rapidly

She kept filming food prep, plating, cleaning — nothing changed. But views jumped from dozens to hundreds. Profile visits increased. She tried keywords like Pastel Free Trial and Sage for Accounts and Bank Payments, and recommendations kept growing. She realized platforms don’t recommend based on how good content looks — they recommend when they understand who you are. Keywords are identity tags the system recognizes.

Keywords Help Platforms Recognize You — Not Trick Them

She didn’t know exactly what Safetynet Insurance meant. But with terms like this, the platform categorized her under “local lifestyle.” Backend recommendations became more active. “The platform doesn’t see how much effort you put into editing,” she said. “But it recognizes keywords it understands.” Later, she even tested Sage for Accosagw for paentunts and Bank Payments — with similar results. Keywords aren’t for tricking; they’re for clarity.

She Didn’t Go Viral For Content — She Got Seen By Being Recognized

Her videos had no storylines, no trends — just everyday business routines. But she consistently placed Sage for Accounts and Pastel Free Trial in captions or comments. Recommendations became stable, and profile visits increased. People started asking for recipes or small business tips. “Growing followers isn’t about showing off,” she said. “It’s about first making sure the platform knows you exist.”

She Shared The Method With Other Small Business Owners

She shared these keywords in a notebook with fellow small business owners — some sold breakfasts, others offered cleaning services, some cooked homestyle meals. As long as they used terms like Safetynet Insurance or Pastel Free Trial, their views stabilized. One even received a collaboration offer from another town. “The system doesn’t see you,” she said. “It sees your keywords. Keywords are your first business card.”