99% of people do this wrong...
Do you know how TikTok decides whether to promote your video?
TikTok does not increase followers by "posting everything", but by precise vertical content to attract fixed interest groups.
For example:
Teaching accounts → Position "small business owners who do accounting for novices"
Beauty accounts → Position "daily makeup teaching + affordable skin care recommendations"
Travel accounts → Position "African Safari experience + local culture introduction"
📌 Suggestion: Keep the content style consistent and increase the platform recommendation weight.
✅ Phase 1: Quick account positioning
You need to be clear about three questions:
1️⃣ Who do you want to attract? (Young people, female entrepreneurs, new parents)
2️⃣ What problems do you solve? (Teaching finance, sharing practical information, showing lifestyle)
3️⃣ Summarize the account positioning in one sentence:
"Digital tool recommendation account for South African entrepreneurs"
"Helping fresh graduates build TikTok personal brand"
🛠️ Tool recommendation: Canva / Notion / MindMeister (making account personality map)
✅ Phase 2: Video structure suggestions (Golden 15-second rule)
1️⃣ Strong hook (first 3 seconds)
“99% of people don’t know…”
“Attention, South African entrepreneurs, this feature can save 50% of time!”
2️⃣ Core content output (middle section)
Quickly convey the key points, use subtitles + storyboards to improve absorption rate
3️⃣ Action guide (end)
“Follow us to get the next episode”
“The link is in the comment section, don’t miss it”
Phase 3: Labeling strategy (taking South Africa as an example)
TikTok's recommendation mechanism also relies on tag recognition. The following are practical tag combinations:
### General category:
* \#fyp #tiktokza #viral #foryoupage
* \#trending #learnontiktok #howto
### Field vertical category (example):
* Accounting/taxation: #businessza #financeza #quickbooks
* Beauty category: #makeupza #beautytrends #skincaretips
* Education category: #studywithme #learnontiktok #southafricaeducation
* Travel category: #capetownlife #safaritravel #africanvibes
📌 It is recommended that each video should not exceed 6 tags, keep it vertical + appropriate hot words
📌 Summary: Increasing followers is a science, not luck
TikTok is a platform that requires **long-term investment > single burst**.
> What you need is not "inspiration", but a **system: content model + operation rhythm + data review**.
Persist for 90 days, publish structured vertical content + precise interaction every day, and the increase in followers is predictable. Summarize and layout the key content