Let’s be honest: growing on social media feels like trying to go viral in a sea of thirst traps, AI hacks, and people lip-syncing for their lives. If you’re tired of yelling into the void and ready to actually build something real, let’s talk strategy—the kind that doesn’t drain your soul.
Personality > Perfection
Here’s the truth: people don’t follow “perfect”—they follow real. You don’t need a $2,000 camera, a studio, or 6 filters. What you need? A voice. A vibe. A reason to scroll and stay. Post content that sounds like you're texting your best friend at 2 a.m.—messy, honest, oddly hilarious. People crave connection, not polish. Share your thoughts, failures, weird ideas, half-baked wins. Be consistent with your energy, not just your upload schedule.
Content That Claps Back
Stop chasing trends. Start building value. Ask yourself with every post: “Would I share this with my friends?” Make content that makes people feel seen or say “wait… that’s me.” Use this simple formula:
Hook (grab attention),
Heart (deliver the good stuff),
Handle (tell them what to do next).
Say things like: “Follow for more creator tips that don’t suck,” or “DM me ‘GROW’ and I’ll send you my Notion content planner.” People need direction. You give it. That’s influence.