Let’s be honest — in Nigeria, being a content creator comes with vibes and wahala. Most of us don’t have ring lights, iPhones, or quiet neighbors. 😅 But guess what? You don’t need all that to grow — I started with my Android and free Wi-Fi at my cousin’s house. Here's what worked for me.
Content that Speaks Naija Truth
Forget copying foreign influencers — our lives are already full of drama, comedy, and chaos! My content blew up when I started showing real Nigerian moments: NEPA taking light in the middle of a makeup tutorial, arguing with okada riders, or turning jollof rice struggles into skits. 🤣 Speak pidgin or mix Yoruba/Igbo slang in your captions — it builds that relatable vibe that gets people to follow, comment “Omo!”, and share to their group chats.
Trends Are Good — but Twist Them Your Way
Instead of copying trending dances from the U.S., remix them with a Naija spin. I once did a “get ready with me” while dodging Lagos traffic — it hit 100K views in days. Use trending sounds, yes, but always add your own twist. And don't forget: engage back! When people comment “you’re mad o 😂,” reply like they’re your friends. Followers stay when they feel seen — not just entertained.