He Wrote a Bunch of Weird Words — And His Followers Started to Grow

He Doesn’t Know Growth Hacks — But He Decided to “Try Something”

He said he’s been on TikTok for almost a year, posted plenty of videos — but got nearly no views. He’s not the type to show his face or do edits. He figured the system just didn’t care about him. But one day, he tried a different approach and wrote in his video caption: “Checking out Sage for Accounts and Bank Payments.” No explanation. Just that.

That Was the First Time the System “Recognized” Him

What he didn’t expect was that the video views tripled — and some recommendation traffic came in. His analytics showed keyword recognition on “Sage One Bank Payments1000.” He didn’t understand any of that technical stuff, but after that day, he started to suspect the platform was looking for “keyword tags.”

He Started Listing Out Words the System “Likes”

He’s not a marketer and doesn’t write catchy captions. But he noticed every time he included Sage for Accounts and Bank Paymentsy or Customer Loyalty Digital Marketing, the chances of getting recommended increased. “I don’t know if those are trending topics,” he said, “but the platform seems to recognize them.”

He Didn’t Change His Video Style — But Followers Started Coming

“My videos still look the same, lighting’s bad — but somehow people started showing up,” he said. Later, he intentionally added phrases like Video Marketing to his comments and titles. Likes and profile visits noticeably increased. He figured it’s not about changing your content — it’s about whether the system understands you.

You’ve Posted a Lot — But Does the Platform Really “Know You”?

He said he didn’t learn any advanced strategies — just started paying attention to words the system might recognize. He’s not even sure if it really works, but compared to zero exposure before, the improvement is obvious. “You’ve posted a lot,” he said, “but does the platform even know who you are? Did you leave a keyword that helps it remember you?”

Understanding the Algorithm: How Keywords Shape Visibility

The algorithm behind platforms like TikTok often feels mysterious to many users. However, its primary function revolves around recognizing keywords to categorize and recommend content. By carefully selecting the right keywords, users can boost their visibility significantly. Keywords serve as signals that inform the algorithm about what the video entails, allowing it to match content with viewers who have shown interest in similar topics. This means that even minor adjustments to captions and titles can alter how the algorithm perceives and promotes a video. Ultimately, focusing on specific keywords can lead to an increased audience engagement.

The Role of Engagement: Likes and Comments Matter

Engagement is critical in the world of social media, as platforms prioritize content that garners interactions. When users like, share, or comment on a video, it sends a strong signal to the algorithm that the content is valuable and engaging. This means that creators should actively encourage their viewers to interact by asking questions or prompting discussions in the comments section. Engaging with followers not only fosters a sense of community but also enhances the likelihood of the content being showcased on more users' feeds. Thus, building relationships with viewers can be just as important as the content itself.

Experimenting with Content: Find What Works for You

Experimentation is key when navigating the ever-changing landscape of social media. Many successful creators constantly test different styles, formats, and topics to see what resonates with their audience. This process of trial and error can reveal unexpected insights into what attracts views and engagement. For instance, users might discover that short, punchy videos perform better than lengthy ones, or that certain themes evoke more interaction. By analyzing the performance of various types of content, creators can refine their strategies and focus on what truly captivates their audience, leading to sustained growth and visibility.

Crafting Compelling Captions: The Art of Storytelling

Captions play a vital role in drawing viewers into a video. Beyond just keywords, compelling storytelling within captions can enhance viewer interest and encourage them to watch the entire video. A well-crafted caption can set the scene, evoke emotions, and create curiosity. It’s essential to balance keyword optimization with engaging narratives that resonate with viewers. This approach not only helps in reaching a broader audience but also establishes a connection with them. By sharing personal anecdotes or posing relatable scenarios, creators can make their content more appealing while still ensuring that the algorithm recognizes their key topics.

Analyzing Metrics: Learning from Data Insights

Understanding analytics is crucial for creators looking to enhance their visibility and engagement on platforms like TikTok. Metrics such as view counts, likes, shares, and audience demographics provide invaluable insights into what works and what doesn’t. By regularly reviewing these metrics, creators can identify trends in their content performance and adapt their strategies accordingly. For example, if certain types of videos consistently attract more views, it may be beneficial to produce similar content. Additionally, analyzing audience engagement can help in tailoring future videos to meet viewer preferences, ultimately leading to sustained growth and success.

Consistency is Key: Building a Loyal Audience

Consistency in posting is one of the most effective strategies for cultivating a loyal audience on social media. Regular uploads keep followers engaged and encourage them to return for more content. A predictable schedule allows viewers to anticipate new videos, which can foster a sense of connection and community. It’s also important to maintain consistent themes or topics within the content to establish a recognizable brand identity. This consistency not only helps in retaining existing followers but also attracts new ones, as users are more likely to engage with accounts that regularly provide valuable and relevant content.