No degree, no resources, not even a plan. He simply decided to post something—and ended up discovering a completely different path in life.
At First, He Just Wanted to Kill Time by Posting
For Lwazi, social media was just background noise after work. He worked in warehouse management in Johannesburg—same job, same commute, day after day.
One day, he casually edited a clip of the view on his way home and posted it with soft music on TikTok. A few hours later, the video had over 5,000 views.
Clicking One Video Taught Him About Online Advertising
He was confused. Why would people watch a video of traffic? While scrolling, he landed on a video about online advertising.
The video explained how platforms use “content tags” and user interests to decide what gets recommended. For the first time, he realized there was a system behind social media.
He Started Learning and Found a Digital Marketing Company’s Micro-Class
He followed a local digital marketing company that shared short tips—like how to design thumbnails or hook people in the first 15 seconds.
That’s when he realized: what looked like casual posts were actually strategic. He began watching a few tips a day and trying them out himself.
No Marketing Degree, No Experience—But He Committed to One Post a Day
Lwazi didn’t have a marketing degree, nor did he understand technical terms like “algorithmic targeting.” But he did know one thing: You learn by doing.
He committed to one video a day—good or bad. He never deleted them, saying “This is my real progress.”
Commenters Asked: “Did You Train at a Marketing Agency Near Me?”
A few months later, his follower count grew from dozens to thousands. Some commented: “Did you take a course at a marketing agency near me?” He replied with a smile, “Nope—just learned by watching.”
He even got small collaboration offers—like filming local street clips. It wasn’t much, but it was something he never imagined before.
He Says: “Money’s Nice, But I Enjoy Being Heard More”
For Lwazi, gaining followers wasn’t about money. It was the feeling that “someone is finally listening.”
He never thought his life was worth sharing. Now, he’s learned to turn the ordinary into stories. That shift began with one little video.
Maybe you’re thinking: “I don’t have the tools.” “I don’t know how to edit.” “What if no one watches?” But maybe the first step isn’t about being perfect—it’s about hitting ‘post’ for the first time.
👉 You never know which post will be the beginning of your own story.
AI-Assisted Content Disclaimer
This article was created with AI assistance and reviewed by a human for accuracy and clarity.