Under pressure from life, he just wanted to vent. But a simple post unexpectedly led him to the world behind short videos—and helped him slowly discover a different way to change his life.
[01] At First, It Was Just an Emotional Outlet
Life was never easy for Kabelo, a convenience store worker from suburban Johannesburg. Between deliveries, restocking, and night shifts, exhaustion piled up. One day, he posted his first TikTok video—just to release some stress.
To his surprise, people commented, “Brother, I feel the same,” and some even shared his post. He suddenly realized that maybe sharing wasn’t pointless after all.
[02] A Random Link Introduced Him to the “Logic” of Content
A few days later, he came across a video explaining why certain content gets recommended. On impulse, he clicked the link below. It led him to a page by Sage for Small Business, where he read about how audience psychology and hashtags influence algorithms.
He’d never studied marketing, but at that moment, he felt—“Maybe I can actually understand how this all works.”
[03] He Started Copying—Then Slowly Created His Own Rhythm
Kabelo began analyzing trending videos—how they opened, transitioned, and even their music choices. He had no course, no training, but each video became an experiment.
He also checked out Sage One Bank Payments, which is mainly used for small business transactions. But it gave him a simple idea: whether it’s business or content, tracking and planning are always the first steps.
[04] He’s Not a Success Story—But He’s Changing
His account didn’t go viral, but he gained followers every week. He learned to ask small questions in videos to prompt comments, and tested different styles to see how audiences reacted.
He even started filming and editing videos for friends. No income yet—but each like felt like personal validation.
[05] Closing · Sometimes, You Don’t Lack Opportunity—Just One Click
He never planned to enter the content world—didn’t even know “gaining followers” was a thing. But he clicked a link, read a few words, and took a small step.
📌 If you’re reading this, maybe you’re wondering the same. The answer is simple—just take a look, take a step, then another.
AI-Assisted Content Disclaimer
This article was created with AI assistance and reviewed by a human for accuracy and clarity.