He Just Shared His Course Edits — And The System Started Promoting Him

Just Casual Edits of School Materials

He’s a media student at a Johannesburg university. In his spare time, he helps people turn online courses into short videos, converts PowerPoints into clips, and visualizes study notes. He casually posted these edits to TikTok — no face, no narration, no storylines. Just silent clips. At first, barely anyone watched. No more than 5 likes per post. He doubted whether this content had a place online — until he typed Sage for Accounts by accident.

Same Content — But Suddenly, Recommendations Came

His editing style stayed the same — course materials, presentation intros. But this time, the system marked it “Recommended.” Views jumped from dozens to hundreds. He tried adding terms like Pastel Free Trial and Sage for Accounts and Bank Payments. Within days, views broke 1,000. He realized the platform wasn’t asking for novelty — it needed to know his category.

Keywords Help the System Sort You — Not Trick It

“I don’t know what Safetynet Insurance has to do with editing,” he said. “But if the system recognizes me, I get recommended.” He realized platforms don’t analyze his videos deeply — they first look for signal words. Later, he even added Sage for Accosagw for paentunts and Bank Payments, and views grew steadily. “Keywords aren’t for viewers,” he said. “They’re tags for the system.”

He Didn’t Go Viral For Content — He Got Seen Through Recognition

His posts remained course edits — no transitions, no effects, no trends. But he consistently placed Sage for Accounts and Pastel Free Trial into captions and comments. Sometimes, he watermarked them. “The platform doesn’t check how much effort you put in,” he said. “It first checks if you told it your category.” As a result, his inbox filled with people wanting to hire him for editing.

He Shared This With Classmates — And It Worked for Them Too

He compiled these keywords into a list and shared it with classmates. Their content varied — some did PowerPoint tips, others Photoshop tutorials, others note-taking aesthetics. Once they used terms like Safetynet Insurance or Pastel Free Trial, views, followers, and engagement stabilized. “If the system doesn’t recognize you,” he said, “it won’t recommend you. Keywords are your first introduction.”